Corlen Blog
Practical guides for fashion retailers and honest takes on where AI is taking online shopping, from the team building Corlen.

Return fees are spreading across fashion retail, but the evidence on lost sales is vendor data. How to decide, and what to fix before you charge anyone.
5 min
Offer an exchange before a refund and a size problem stays a sale. How to set up exchange-first returns in a clothing store, and what to fix upstream.
4 min
Running a pop-up, market stall or trade event? See how a tablet try-on kiosk lets customers see your clothes on them with no changing room or queue.
4 min
Taking pre-orders or launching a drop? See how virtual try-on shows the look before stock lands, what to shoot from samples, and how to keep it honest.
5 min
Selling clothes on PrestaShop? See how a try-on API fits into a custom module, which product page hook to use, and what to test before you launch.
5 min
Selling skirts online? See what virtual try-on can show about hem length, waist position and flare, where it struggles with pleats and sheer fabric, and how to test it.
5 min
Adding virtual try-on to your store? Here is what your photo notice should say, where to put it, and the claims to avoid, with sample wording you can adapt.
5 min
Selling pajamas, robes or loungewear online? See what virtual try-on can show about cut, length and drape, what it cannot show about softness, and how to test it.
5 min
Placement, wording and styling for a virtual try-on button on a clothing product page, plus a simple way to test two positions without guessing.
4 min
Running a fashion brand on Shopify Plus? See where virtual try-on fits, what it leaves alone at checkout, and the questions to ask before you roll it out.
5 min
Selling shirts and blouses online? See what virtual try-on shows well (drape, sleeves, open or closed fronts), what it cannot, and how to test your catalog.
5 min
Running a clothing store on Webflow Ecommerce? See how a try-on button fits through custom code, why the API key needs a server, and what to test first.
5 min
Running a clothing store on Magento or Adobe Commerce? See how a try-on API fits into a custom module, what a developer builds, and what to test first.
5 min
Running a lingerie or intimates store? Photo try-on is the wrong tool for bras and briefs, but it can sell your loungewear and robes. Here is the honest split.
4 min
Running Shopify headless or on Hydrogen? Theme app blocks may not reach a custom storefront. See how try-on works there, using an API and a server route.
5 min
Selling clothes on Wix or Squarespace? See how try-on works on a site builder: app market apps, embed code, or an API, and what to check before you pay.
5 min
Selling clothing on Etsy? See why you cannot add a try-on widget to a listing, and three workable routes: your own site, better photos and clear size rules.
4 min
Running a clothing store on BigCommerce? See how virtual try-on can work there through an API and a script, what you need to build, and what to test first.
5 min
Made-to-measure stores fix fit with tape measures, not try-on. See where a virtual try-on preview still helps a custom clothing shop, and where it does not.
4 min
Streetwear sells on graphics, oversized cuts and limited drops. See what a streetwear store should test in virtual try-on before relying on it for a release.
4 min
Knitwear stretches, drapes and runs oversized, which makes fit hard to judge online. See where virtual try-on helps a sweater store and what to test before you rely on it.
4 min
Modest fashion shoppers care about coverage, length and layering, not just size. Here is where virtual try-on helps a modest wear store and how to test it honestly.
4 min
Rental stores cannot resell a wrong-size dress after an event. Here is where virtual try-on helps a clothing rental business, where it does not, and how to test it.
5 min
Kurtas, sherwanis and shalwar kameez are layered, long and hard to size online. Here is how a try-on preview helps a South Asian clothing store and where it stops.
5 min
Menswear returns come from sleeve length, shoulder width, inseam and cut. Here is which of those a virtual try-on preview can help with, and which it cannot.
4 min
Small boutiques sell limited pieces and have no returns team. Here is when virtual try-on pays off for an independent clothing shop, and how to test it cheaply.
4 min
Print-on-demand shirts are made to order, so a wrong size return is a total loss. Here is where virtual try-on helps a POD store, and where it cannot.
4 min
Dropshippers pay the most for a size return, since the item often ships back overseas. Here is where virtual try-on helps, where it does not, and how to start.
4 min
A try-on app adds a script to your product page. Here is what it can cost in speed, the limit Shopify sets for apps, and a simple before and after test.
4 min
Wrong size is one of the most common reasons a clothing order comes back. Here is a step by step way to find your worst offenders in Shopify and fix them.
5 min
Size chart apps, size finders, fit engines and virtual try-on all claim to fix sizing. Here is what each one solves for a Shopify clothing store, and which to start with.
5 min
Floor-standing kiosk, smart mirror or a plain tablet on a stand? A store owner's comparison of the three ways to put virtual try-on on your shop floor.
5 min
A store owner's guide to checking whether virtual try-on works: which four metrics to track, how to set a baseline, and how to read the results honestly.
4 min
Compare WooCommerce virtual try-on plugins by pricing model, who pays for AI generation, and privacy. Six real options, with what each one costs you.
5 min
Virtual fitting room software covers AR overlays, 3D body scanning, and AI photo try-on. Here is what each actually does and how to pick the right one.
5 min
Comparing virtual try-on APIs for developers: FASHN, fal.ai, Replicate, and Corlen on real pricing, garment support, and privacy, checked directly with each provider.
5 min
Comparing Antla alternatives for Shopify on price, free plans, size accuracy and photo privacy, so you can pick the right try-on app for your store fast.
5 min
Looking past Genlook? Compare Shopify try-on apps side by side on price, free plans, size accuracy and photo privacy, with real 2026 pricing for each.
8 min
Live virtual try-on puts clothes on a shopper's camera feed in real time. See what works today, how it compares to photo try-on, and when a store needs it.
7 min
Big and tall sizing has to solve girth and length at the same time, and a size chart alone rarely does both. Here is what a fit preview needs to get right.
6 min
Costume sizing rarely matches everyday clothing charts, and a bad fit often arrives too close to the date to fix. Here is how a fit preview helps.
6 min
Vendor studies report conversion lifts from 13 to 50 percent for virtual try-on. Here is what was measured, and how to check it against your own store.
7 min
Enterprise virtual try-on platforms and self-serve apps both preview garments on a shopper's photo, but they serve different buyers, budgets, and timelines.
7 min
Size bracketing, ordering multiple sizes to return most, drives a meaningful share of fashion returns. What causes it, what it costs, and what actually reduces it.
6 min
Returns cost online retailers an average 21% of order value. Use Corlen's free calculator to find your own store's number, based on sourced industry data.
6 min
From slimming bias to pasted-on garments, here are the 7 failure modes that show up across AI virtual try-on tools, why each happens, and how to spot a bad result.
7 min
Zalando's virtual fitting room cut returns 40% in a Levi's pilot and has now reached 1.5 million shoppers. Here is what the real numbers show.
6 min
AI virtual try-on can shift skin tone the same way any generative model can. Here is why it happens, what a photo based tool changes, and what to check.
6 min
Bulk uniform orders go wrong more than regular retail, and reissues cost more than the original order. Here is how a photo based fit preview helps.
6 min
Australian Consumer Law guarantees a refund for faulty clothing, but not for a change of mind. Here is what online stores actually owe shoppers.
6 min
Snapchat has run AR try-on since 2021: Camera Kit shoe lenses, in-store AR Mirrors. Here is what it covers and how it differs from AI try-on.
6 min
Macy's built virtual try-on into Ask Macy's, a shopping assistant powered by Google Gemini that works online and in physical stores. Here is what it covers.
6 min
Weighing an in-house virtual try-on model against an API or app. What building it yourself actually requires, and when that effort is worth it.
7 min
Corlen is now live on the Shopify App Store. Here is exactly what the app does, what the three plans cost, and how installation actually works.
6 min
H&M tested an in-store body-scan avatar with NeXR, then became a launch partner for Google's AI try-on. Here is what each one actually covered.
6 min
Many virtual try-on tools render clothing on an average-height avatar, which misses petite and tall proportions. Here is why that happens and what fixes it.
6 min
ASOS launched a hybrid virtual try-on tool with AIUTA in February 2026: upload your own photo or pick a digital model. Here is what it covers and what it does not.
6 min
Walmart's virtual try-on covers over 270,000 apparel items through Be Your Own Model and Choose My Model. Here is what it actually does and where its scope ends.
6 min
A guide to adding AI virtual try-on to a native iOS or Android app: the API integration flow plus what Apple and Google actually require you to disclose.
7 min
Amazon's virtual try-on works for shoes, eyewear, and select t-shirts, not full clothing. Here is what shoppers and sellers actually get, and what is missing.
6 min
New York now requires a disclosure on ads using AI generated human performers. Here is what the synthetic performer law actually covers for a fashion retailer.
6 min
UK shoppers get a legal 14 day cooling off right on clothing orders. US stores set their own return policy. What the law requires, and how try-on fits in.
6 min
Google closed its standalone Doppl try-on app ten months after launch and folded the tech into Search. What that shutdown teaches any store betting on virtual try-on.
6 min
The UK has no standalone AI disclosure law, but the ASA polices AI generated fashion images under the CAP Code. Here is what a retailer has to do.
7 min
Virtual try-on generation now ranges from 5 to 60 seconds depending on the vendor. Here is why that gap matters to a shopper and how Corlen's speed compares.
6 min
A size chart cannot tell a shopper how much slouch a hoodie is supposed to have. Here is why oversized fit is uniquely hard online and how try-on helps.
6 min
Dresses return more than almost any clothing category because drape, waist fit, and hemline are hard to judge from a flat photo. Here is what helps.
6 min
Una fórmula práctica para estimar lo que un probador virtual podría aportar a tu tienda: aumento de la conversión, menos devoluciones y la calculadora de ROI gratuita de Corlen.
7 min
La foto de un comprador es un dato personal según el RGPD. Esto es lo que los comerciantes de la UE necesitan saber sobre el consentimiento, las reglas de datos biométricos y el propio DPA de Corlen.
7 min
La moda de segunda mano está creciendo rápidamente, pero la mayoría de los mercados de reventa no aceptan devoluciones por problemas de ajuste. Aquí explicamos por qué una vista previa antes de la compra es más importante aquí que en el comercio minorista de prendas nuevas.
6 min
Kids outgrow clothes fast, and sizing across brands is wildly inconsistent. Virtual try-on helps parents buy the right size the first time and helps stores cut returns.
6 min
Body measurement tools and virtual try-on both aim to cut fashion returns, but they solve different problems. Here is where each works best and where they fall short.
6 min
Luxury fashion returns are fewer but far more expensive per item. Virtual try-on helps high-end brands protect margins, reduce costly returns, and maintain brand presentation online.
6 min
Las aplicaciones de probador virtual funcionan con uno de dos tipos de modelos de IA: un modelo de imagen general como Nano Banana Pro, o un sistema creado solo para ropa. Aquí está la verdadera diferencia.
6 min
El tallaje de maternidad varía según la marca y el trimestre, haciendo que adivinar el ajuste en línea sea peor de lo habitual. Aquí te explicamos qué puede y qué no puede responder una vista previa del ajuste.
6 min
Los trajes son la categoría de ropa más arriesgada para comprar online. Una fecha de evento fija, cero margen de error. Descubre cómo el probador virtual reduce las devoluciones de ropa formal antes de la compra.
6 min
Las prendas de exterior tienen algunas de las tasas de devolución más altas relacionadas con el ajuste. Aquí te explicamos por qué el volumen, las capas y la estructura hacen que sea difícil tallarlas solo con una foto.
6 min
Las devoluciones de ropa deportiva están entre las más altas del sector, impulsadas por el ajuste de compresión que una tabla de tallas no puede mostrar. He aquí por qué una vista previa del ajuste es importante aquí.
6 min
La ley de derechos de autor de EE. UU. exige un autor humano. Aquí te explicamos qué significa esto para las imágenes de probador virtual con IA en tus páginas de producto y cómo protegerlas.
7 min
La SB 942 de California y las normativas de la FTC ahora cubren las imágenes generadas por IA en EE. UU. Esto es lo que un minorista de moda que utiliza probadores virtuales debe divulgar.
7 min
Corlen vs Photta comparados en precisión de ajuste, herramientas de catálogo, alcance de categorías, privacidad y precios, para comerciantes que deciden qué herramienta de probador virtual instalar.
8 min
Tanto los modelos de moda IA como el probador virtual utilizan IA generativa, pero resuelven problemas opuestos. Aquí te explicamos qué diferencia a un modelo sintético de tu propia foto.
6 min
Zara generates outfit previews with AI. Zalando predicts fit from body scans. Both went live in 2026. What smaller stores can learn (and skip building).
6 min
A size 30 in one brand fits like a 28 in another. Jeans have the worst sizing inconsistency online. Here is how virtual try-on tackles denim's return problem.
6 min
Black Friday and Cyber Monday orders come back at a higher rate than the rest of the year. Here is why, and what a fashion store can do about it before the sale starts.
6 min
AI agents are starting to shop for clothing on a person's behalf. Here is what True Fit, Bold Metrics, and the Agentic Commerce Protocol are building, and why fit data still needs virtual try-on.
7 min
The EU AI Act now requires disclosure on AI generated images, including virtual try on results. Here is what changed and what it means for your store.
7 min
Wedding dresses are often final sale and bridal sizing runs differently than everyday clothing. Here is why a fit preview matters more for bridal shoppers.
6 min
Swimwear returns run higher than most apparel, and many are final sale once worn. Here is why a fit preview matters more for swimwear than elsewhere.
6 min
AI virtual try-on and AR filters solve different problems. Here is how each actually works, and why clothing needs a different approach than a face filter.
6 min
Plus size shoppers get the same generic fit preview from most virtual try-on tools. Here is what actually changes when a system renders your real body size.
6 min
Does product video actually cut fashion return rates? Here is what the data shows, why motion beats static photos for fit, and how try-on video fits in.
6 min
A step by step guide to adding an AI virtual try-on button to WooCommerce product pages, what to check first, and how it is different from Shopify.
6 min
TikTok and Instagram added try-on to shoppable video in 2026. But relying on a platform you do not control is risky. Here is why brands still need their own.
6 min
Not every virtual try-on tool handles your photo the same way. Check these 5 things (biometric data, storage time, sharing) before uploading to any store.
6 min
Most returned clothing never gets resold. Here is what the data says about the waste and emissions behind fashion returns, and what actually prevents one.
6 min
AI outfit generators suggest clothing combinations. How they work, how they differ from virtual try-on, and why that difference matters before you buy.
6 min
AI personal stylist apps recommend outfits from a photo or your wardrobe. How they work, what they get right, and the one thing they cannot show you.
6 min
A size chart can't tell you if a shirt will fit your actual body. Here is why that question is so hard to answer online, and what actually answers it.
5 min
You can try on clothes online for free today, no app download needed. Here are 4 tools that work, what they are good at, and where the free tier runs out.
5 min
AI virtual try-on is real and works today. Upload one photo, pick any garment, and get a realistic preview in seconds. Here is exactly how to try it free.
5 min
Wardrobing costs UK and US fashion retailers billions a year. Here is what it actually is, how it differs from a genuine fit return, and what helps.
6 min
Every brand sizes differently. Measure yourself in a few minutes, read any size chart the right way, and pick your size across brands with fewer returns.
6 min
A merchant's guide to photographing garments for virtual try-on: the background, lighting, angle, and front and back shots that produce realistic AI results.
6 min
Add an AI try-on button to your Shopify product pages in minutes, with no custom code. A step by step walkthrough with what to check before launch.
6 min
Fashion has one of the highest cart abandonment rates in retail, and size and fit uncertainty is a leading cause. Here is what actually reduces it.
7 min
How to integrate a virtual try-on API into your app. Covers the request/response flow, garment categories, error handling, and what to evaluate across providers.
7 min
Accuracy depends on 3 things: your photo quality, the garment image, and whether the tool adjusts for body size. Here is what to look for and what to avoid.
6 min
A tablet, a camera, and one app. Here is what a virtual try-on kiosk actually needs, what it costs to run, and how customer photos stay private in store.
7 min
Online clothing returns hit 20 to 40%. That is double the ecommerce average. See the sourced data on what returns cost fashion retailers and what drives them.
6 min
What virtual try-on software costs in 2026: monthly plans, price per try-on, overage fees and free plans, compared across Shopify apps and APIs.
7 min
Google and Perplexity now let shoppers try on clothes inside AI search. Here is what that means for a fashion store, and why owning try-on still matters.
7 min
Corlen vs Genlook vs Antla, comparadas imparcialmente en precisión de ajuste, manejo de la privacidad, precios y alcance más allá de la tienda Shopify, para comerciantes que deciden entre ellas.
9 min
Desde imágenes de productos personalizadas hasta probadores virtuales, la IA está redefiniendo cómo la gente compra ropa online. Esto es lo que realmente está cambiando, y por qué.
6 min
Una guía del comprador para evaluar aplicaciones de probador virtual para Shopify y otras tiendas: qué es lo que realmente importa y cómo se comparan las principales opciones.
8 min
Las devoluciones son uno de los mayores costes ocultos en el comercio electrónico de moda. Aquí te presentamos formas prácticas de reducirlas y por qué la confianza en el ajuste es lo más importante.
7 min
Una guía sencilla sobre cómo funciona el probador virtual con IA: cómo una foto se convierte en una previsualización realista de una prenda en una persona real, y cuán preciso es.
6 min