How much does a virtual try-on app cost?

A year ago, a store evaluating virtual try-on had two or three real options and a wide spread of prices to sort through. The category has since settled into a handful of clear pricing shapes. Knowing which shape a provider uses, before comparing headline numbers, is what lets a merchant compare offers fairly.

How much does a virtual try-on app cost overall?

The first two bands cover almost every Shopify merchant. The other two are for a different kind of buyer: a large retailer negotiating a contract, or a company building its own try-on infrastructure rather than installing an app.

What pricing models are actually out there?

• Flat monthly subscription: a fixed price for a set number of try-ons a month. This is the shape most Shopify apps use, including Corlen's developer API tiers. Simple to budget for, as long as usage stays inside the plan.
• Usage-based, pay per render: no monthly floor, or a small one, with the bill scaling directly with how many try-ons customers generate. This suits a store still testing demand before committing to a fixed plan.
• Annual license or custom contract: common for AR-based tools that need a 3D asset built per product, and for larger deployments negotiating direct with a vendor rather than self-serving through an app store listing.

What drives the price up or down?

• Render volume: the single biggest lever. A plan sized for 100 try-ons a month costs a fraction of one sized for 2,000, and most providers, Corlen included, tier pricing directly around this number.
• Catalog size: AR-based try-on that relies on 3D assets, rather than AI image generation from a flat product photo, typically charges per SKU to build those assets. That adds up fast for a catalog running into hundreds of products.
• Where it runs: a Shopify-only integration is usually the cheapest entry point. Adding an in-store kiosk or a custom API integration on top, which Corlen also supports, is priced as a separate tier or product.
• Support and customization: priority support, a dedicated account manager, and full styling control over the widget tend to sit on the higher tiers across every provider in this category, not just Corlen.

What costs are easy to miss?

The advertised monthly price rarely tells the whole story. A few costs are easy to miss when comparing options:

• Overage fees once a plan's included try-ons run out, which can turn a cheap-looking base plan into an expensive month during a sale.
• Branding removal. Several providers keep their own logo on the try-on widget unless a store pays for a higher tier.
• Per-SKU setup fees for AR-based tools that need a 3D model built for each product, on top of the monthly subscription.
• A separate developer integration cost if the pricing page assumes a Shopify app embed but your store needs a custom build instead.

None of this is hidden in a dishonest sense. It is just easy to skip past on a pricing page built to lead with the smallest number on it.

What does Corlen charge?

Corlen's developer API is priced in three published tiers plus a custom option: Starter at 19.99 USD per month for 100 try-ons, Growth at 49.99 USD per month for 500 try-ons, and Scale at 199.99 USD per month for 2,000 try-ons, each with a lower per-try-on overage rate at the higher tiers. A custom Enterprise tier covers stores with volume beyond Scale. A Shopify merchant does not use this pricing page directly: plans are selected inside the Shopify App Store listing once the app is live there. Every paid tier includes a 7 day free trial.

For a broader comparison beyond price alone, fit realism and privacy handling matter just as much: see how to choose a virtual try-on app for your store, or the direct Corlen vs Genlook vs Antla comparison if you already have those three narrowed down. The fastest way to know whether a price fits your store is to see a result on your own photo first: try Corlen on your own photo, no account needed, or read the developer docs if you are evaluating the API directly.