Corlen Blog
Practical guides for fashion retailers and honest takes on where AI is taking online shopping, from the team building Corlen.

A store owner's guide to checking whether virtual try-on works: which four metrics to track, how to set a baseline, and how to read the results honestly.
4 min
Compare WooCommerce virtual try-on plugins by pricing model, who pays for AI generation, and privacy. Six real options, with what each one costs you.
5 min
Virtual fitting room software covers AR overlays, 3D body scanning, and AI photo try-on. Here is what each actually does and how to pick the right one.
5 min
Comparing virtual try-on APIs for developers: FASHN, fal.ai, Replicate, and Corlen on real pricing, garment support, and privacy, checked directly with each provider.
5 min
Comparing the best Antla alternatives for Shopify: Corlen, Genlook, Photta, and more, on pricing, fit accuracy, privacy, and reach beyond your storefront.
5 min
Comparing the best Genlook alternatives for Shopify: Corlen, Antla, Photta, and more, on pricing, fit accuracy, privacy, and reach beyond your storefront.
8 min
Real-time virtual try-on renders clothing on a shopper's live camera feed instead of one photo. Here is what shipped in 2026, and what it means for your store.
7 min
Big and tall sizing has to solve girth and length at the same time, and a size chart alone rarely does both. Here is what a fit preview needs to get right.
6 min
Costume sizing rarely matches everyday clothing charts, and a bad fit often arrives too close to the date to fix. Here is how a fit preview helps.
6 min
Vendor studies report conversion lifts from 13 to 50 percent for virtual try-on. Here is what was measured, and how to check it against your own store.
7 min
Enterprise virtual try-on platforms and self-serve apps both preview garments on a shopper's photo, but they serve different buyers, budgets, and timelines.
7 min
Size bracketing, ordering multiple sizes to return most, drives a meaningful share of fashion returns. What causes it, what it costs, and what actually reduces it.
6 min
Returns cost online retailers an average 21% of order value. Use Corlen's free calculator to find your own store's number, based on sourced industry data.
6 min
From slimming bias to pasted-on garments, here are the 7 failure modes that show up across AI virtual try-on tools, why each happens, and how to spot a bad result.
7 min
Zalando's virtual fitting room cut returns 40% in a Levi's pilot and has now reached 1.5 million shoppers. Here is what the real numbers show.
6 min
AI virtual try-on can shift skin tone the same way any generative model can. Here is why it happens, what a photo based tool changes, and what to check.
6 min
Bulk uniform orders go wrong more than regular retail, and reissues cost more than the original order. Here is how a photo based fit preview helps.
6 min
Australian Consumer Law guarantees a refund for faulty clothing, but not for a change of mind. Here is what online stores actually owe shoppers.
6 min
Snapchat has run AR try-on since 2021: Camera Kit shoe lenses, in-store AR Mirrors. Here is what it covers and how it differs from AI try-on.
6 min
Macy's built virtual try-on into Ask Macy's, a shopping assistant powered by Google Gemini that works online and in physical stores. Here is what it covers.
6 min
Weighing an in-house virtual try-on model against an API or app. What building it yourself actually requires, and when that effort is worth it.
7 min
Corlen is now live on the Shopify App Store. Here is exactly what the app does, what the three plans cost, and how installation actually works.
6 min
H&M tested an in-store body-scan avatar with NeXR, then became a launch partner for Google's AI try-on. Here is what each one actually covered.
6 min
Many virtual try-on tools render clothing on an average-height avatar, which misses petite and tall proportions. Here is why that happens and what fixes it.
6 min
ASOS launched a hybrid virtual try-on tool with AIUTA in February 2026: upload your own photo or pick a digital model. Here is what it covers and what it does not.
6 min
Walmart's virtual try-on covers over 270,000 apparel items through Be Your Own Model and Choose My Model. Here is what it actually does and where its scope ends.
6 min
A guide to adding AI virtual try-on to a native iOS or Android app: the API integration flow plus what Apple and Google actually require you to disclose.
7 min
Amazon's virtual try-on works for shoes, eyewear, and select t-shirts, not full clothing. Here is what shoppers and sellers actually get, and what is missing.
6 min
New York now requires a disclosure on ads using AI generated human performers. Here is what the synthetic performer law actually covers for a fashion retailer.
6 min
UK shoppers get a legal 14 day cooling off right on clothing orders. US stores set their own return policy. What the law requires, and how try-on fits in.
6 min
Google closed its standalone Doppl try-on app ten months after launch and folded the tech into Search. What that shutdown teaches any store betting on virtual try-on.
6 min
The UK has no standalone AI disclosure law, but the ASA polices AI generated fashion images under the CAP Code. Here is what a retailer has to do.
7 min
Virtual try-on generation now ranges from 5 to 60 seconds depending on the vendor. Here is why that gap matters to a shopper and how Corlen's speed compares.
6 min
A size chart cannot tell a shopper how much slouch a hoodie is supposed to have. Here is why oversized fit is uniquely hard online and how try-on helps.
6 min
Dresses return more than almost any clothing category because drape, waist fit, and hemline are hard to judge from a flat photo. Here is what helps.
6 min
Een praktische formule om in te schatten wat een virtueel passysteem uw winkel kan opleveren: hogere conversie, minder retouren en Corlen's gratis ROI-calculator.
7 min
De foto van een shopper is persoonsgegevens onder de GDPR. Hier is wat EU-handelaren moeten weten over toestemming, regels voor biometrische gegevens en Corlen's eigen DPA.
7 min
Tweedehands mode groeit snel, maar de meeste doorverkoopmarktplaatsen accepteren geen retourzendingen vanwege de pasvorm. Hier is waarom een preview vóór aankoop hier belangrijker is dan bij nieuwe detailhandel.
6 min
Kids outgrow clothes fast, and sizing across brands is wildly inconsistent. Virtual try-on helps parents buy the right size the first time and helps stores cut returns.
6 min
Body measurement tools and virtual try-on both aim to cut fashion returns, but they solve different problems. Here is where each works best and where they fall short.
6 min
Luxury fashion returns are fewer but far more expensive per item. Virtual try-on helps high-end brands protect margins, reduce costly returns, and maintain brand presentation online.
6 min
Virtuele paskamer-apps draaien op een van de twee soorten AI-modellen: een algemeen beeldmodel zoals Nano Banana Pro, of een systeem dat uitsluitend voor kleding is gebouwd. Hier is het echte verschil.
6 min
Zwangerschapsmaten verschillen per merk en per trimester, wat online pasvorminschattingen complexer maakt dan normaal. Dit is wat een pasvormpreview wel en niet kan beantwoorden.
6 min
Pakken zijn de kledingcategorie met het grootste risico om online te kopen. Eén vaste evenementdatum, geen ruimte voor fouten. Ontdek hoe virtueel passen retourzendingen van formele kleding vermindert vóór het afrekenen.
6 min
Bovenkleding heeft een van de hoogste retourpercentages gerelateerd aan pasvorm. Dit is waarom volume, laagjes en structuur het moeilijk maken om de maat te bepalen op basis van alleen een foto.
6 min
Retourzendingen van activewear behoren tot de hoogste in kleding, gedreven door een compressiepasvorm die een maattabel niet kan weergeven. Dit is waarom een paspreview hier belangrijk is.
6 min
De Amerikaanse auteursrechtwetgeving vereist een menselijke auteur. Dit is wat dat betekent voor de AI virtuele pasafbeeldingen op je productpagina's, en hoe je ze kunt beschermen.
7 min
Californië's SB 942 en de regels van de FTC omvatten nu AI-gegenereerde afbeeldingen in de VS. Dit is wat een modeketen die virtueel passen gebruikt, daadwerkelijk moet vermelden.
7 min
Corlen en Photta vergeleken op pasnauwkeurigheid, catalogustools, categoriebereik, privacy en prijzen, voor winkeliers die beslissen welke virtuele paskamer tool ze willen installeren.
8 min
AI-modellen en virtuele paskamers maken beide gebruik van generatieve AI, maar ze lossen tegenovergestelde problemen op. Dit is wat een synthetisch model onderscheidt van je eigen foto.
6 min
Zara generates outfit previews with AI. Zalando predicts fit from body scans. Both went live in 2026. What smaller stores can learn (and skip building).
6 min
A size 30 in one brand fits like a 28 in another. Jeans have the worst sizing inconsistency online. Here is how virtual try-on tackles denim's return problem.
6 min
Black Friday and Cyber Monday orders come back at a higher rate than the rest of the year. Here is why, and what a fashion store can do about it before the sale starts.
6 min
AI agents are starting to shop for clothing on a person's behalf. Here is what True Fit, Bold Metrics, and the Agentic Commerce Protocol are building, and why fit data still needs virtual try-on.
7 min
The EU AI Act now requires disclosure on AI generated images, including virtual try on results. Here is what changed and what it means for your store.
7 min
Wedding dresses are often final sale and bridal sizing runs differently than everyday clothing. Here is why a fit preview matters more for bridal shoppers.
6 min
Swimwear returns run higher than most apparel, and many are final sale once worn. Here is why a fit preview matters more for swimwear than elsewhere.
6 min
AI virtual try-on and AR filters solve different problems. Here is how each actually works, and why clothing needs a different approach than a face filter.
6 min
Plus size shoppers get the same generic fit preview from most virtual try-on tools. Here is what actually changes when a system renders your real body size.
6 min
Does product video actually cut fashion return rates? Here is what the data shows, why motion beats static photos for fit, and how try-on video fits in.
6 min
A step by step guide to adding an AI virtual try-on button to WooCommerce product pages, what to check first, and how it is different from Shopify.
6 min
TikTok and Instagram added try-on to shoppable video in 2026. But relying on a platform you do not control is risky. Here is why brands still need their own.
6 min
Not every virtual try-on tool handles your photo the same way. Check these 5 things (biometric data, storage time, sharing) before uploading to any store.
6 min
Most returned clothing never gets resold. Here is what the data says about the waste and emissions behind fashion returns, and what actually prevents one.
6 min
AI outfit generators suggest clothing combinations. How they work, how they differ from virtual try-on, and why that difference matters before you buy.
6 min
AI personal stylist apps recommend outfits from a photo or your wardrobe. How they work, what they get right, and the one thing they cannot show you.
6 min
A size chart can't tell you if a shirt will fit your actual body. Here is why that question is so hard to answer online, and what actually answers it.
5 min
You can try on clothes online for free today, no app download needed. Here are 4 tools that work, what they are good at, and where the free tier runs out.
5 min
AI virtual try-on is real and works today. Upload one photo, pick any garment, and get a realistic preview in seconds. Here is exactly how to try it free.
5 min
Wardrobing costs UK and US fashion retailers billions a year. Here is what it actually is, how it differs from a genuine fit return, and what helps.
6 min
Poor fit is the top reason clothing gets returned online. Here is how to measure yourself, read a brand's size chart correctly, and check fit before you buy.
6 min
A merchant's guide to photographing garments for virtual try-on: the background, lighting, angle, and front and back shots that produce realistic AI results.
6 min
Add an AI try-on button to your Shopify product pages in minutes, with no custom code. A step by step walkthrough with what to check before launch.
6 min
Fashion has one of the highest cart abandonment rates in retail, and size and fit uncertainty is a leading cause. Here is what actually reduces it.
7 min
How to integrate a virtual try-on API into your app. Covers the request/response flow, garment categories, error handling, and what to evaluate across providers.
7 min
Accuracy depends on 3 things: your photo quality, the garment image, and whether the tool adjusts for body size. Here is what to look for and what to avoid.
6 min
A tablet, a camera, and one app. Here is what a virtual try-on kiosk actually needs, what it costs to run, and how customer photos stay private in store.
7 min
Online clothing returns hit 20 to 40%. That is double the ecommerce average. See the sourced data on what returns cost fashion retailers and what drives them.
6 min
Virtual try-on apps charge $20 to $300/month depending on volume. Here is a real price breakdown across providers, with per-render costs and hidden fees exposed.
7 min
Google and Perplexity now let shoppers try on clothes inside AI search. Here is what that means for a fashion store, and why owning try-on still matters.
7 min
Corlen vs Genlook vs Antla, eerlijk vergeleken op pasnauwkeurigheid, privacybeheer, prijzen en bereik buiten de Shopify-winkel, voor webwinkeliers die een keuze moeten maken.
9 min
Van gepersonaliseerde productafbeeldingen tot virtueel passen: AI hervormt de manier waarop mensen online kleding kopen. Dit is wat er daadwerkelijk verandert en waarom.
6 min
Een koopgids voor het evalueren van virtuele paskamer-apps voor Shopify en andere winkels: wat er echt toe doet, en hoe de belangrijkste opties zich daarin verhouden.
8 min
Retouren zijn een van de grootste verborgen kosten in de e-commerce van mode. Hier zijn praktische manieren om ze te verminderen, en waarom pasvormvertrouwen het belangrijkst is.
7 min
Een eenvoudige uitleg over de werking van AI virtueel passen: hoe een foto een realistische preview wordt van een kledingstuk op een echt persoon, en hoe nauwkeurig het is.
6 min